This last week, Youtube Rewind 2018 dropped, receiving not just the most dislikes of any previous rewind, but also the most dislikes of any video on the site ever, getting over 4 million dislikes in 24 hours. Which is ironic, considering that this years rewind was supposed to be “what the people want”.
Youtubers, all over the place jumped on the opportunity to review it. H3H3 even went so far as to compare this year’s rewind to the rewind from 2013, showing how much Youtube has changed to be more about the business than about the creators. This comparison brought to light what Youtube was before the 2016 “Ad-pocalypse”, an event hallmarked by the rush of company ads and investments being removed from Youtube after Pewdiepie’s anti-semitic controversy, and after. It’s a stark difference.
Now, before I go into it, I’m going to put this forward: I’ve seen this year’s rewind, and I hated it. Like, not just in the fact that they had almost no one I could recognize, but the fact that it was just all around cringy. Now, let’s get into details.
The rewind opens up with Will Smith, who not only doesn’t have a Youtube, but also wishes for Fortnite (?). It then leads to showing a Twitch streamer, and a bunch of people I swear I’ve never seen before, before going downhill from there.
I’m not going to do a full breakdown, but the first minute of this rewind should already say enough about how it’s not for the people, even though that was the theme of the video. “Let’s make it about the viewers! Go by the comments!” They said, although no one is really sure how legitimate those comments are. In fact, if you look at the comments below the video, you can see just how upset people are with it. The rewind ignored a lot of big events that happened not just on Youtube, but on social media in general, instead focusing on the…political contributions of some on the platform? It was ridiculous.
The video obviously reflected the Youtube that the company wants to present, which is soft and fun, but more importantly ad-friendly. It’s not accurate, and it avoids any and all “risks”, even though that’s what the platform is known for. The worst part was the Youtubers. A good 90 percent of them I, nor most other people, had ever heard of, and focused on things like mukbangs and ASMR. They had some KPop, copying the new video by BTS (the most widely-known Kpop group right now) without actually mentioning their name. It was just bad.
This video wasn’t for the people, despite what they proclaim. It was just a waste of time and money.